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What is Employee Engagement?

Employee engagement is a workplace approach resulting in the right conditions for all members of an organization to give of their best each day, committed to their organization’s goals and values, motivated to contribute to organizational success, with an enhanced sense of their own well-being.

Employee engagement is getting up in the morning thinking, “Great, I’m going to work. I know what I’m going to do today. I’ve got some great ideas about how to do it really well. I’m looking forward to seeing the team and helping them work well today”.

Employee engagement is about understanding one’s role in an organization, and being sighted and energized on where it fits in the organization’s purpose and objectives.

Employee engagement is about having a clear understanding of how an organization is fulfilling its purpose and objectives, how it is changing to fulfill those better, and being given a voice in its journey to offer ideas and express views that are taken account of as decisions are made.

Employee engagement is about being included fully as a member of the team, focussed on clear goals, trusted and empowered, receiving regular and constructive feedback, supported in developing new skills, thanked and recognized for achievement.

Engaged organizations have strong and authentic values, with clear evidence of trust and fairness based on mutual respect, where two-way promises and commitments – between employers and employees – are understood and fulfilled. 

When management and employees are not engaged fully in the goals and values of the business, productivity suffers, results suffer, and turnover occurs. Management will often times look to the HR department or HR resources to control and improve employee engagement. The realty of the matter is that employee engagement isn’t just up to the HR department to manage.

Yes, you read that correctly. 

At Gro HR, we are not ones to ever use the phrase “that’s not our job”, but it isn’t solely up to the hand of HR to keep employees engaged in your business.

Hear us out.

In 2020, over 78% of companies reported a decrease in employee engagement and motivation, and 91% of that 78% reported that they attributed their change in employee engagement to remote working accommodations and workplace uncertainty. While 2020 was a year of “survive or die” for nearly all companies in all industries, it is important to note that the number one requirement for remote workplaces and to ease uncertainty in the workplace is communication. 

Workplace communication is only truly effective when it is in sync from all departments and levels of your company. Each manager, employee – regardless of job title or pay grade – is responsible for communicating in the workplace.

So take a look in the mirror.

You, your position, yes YOU, are responsible for your company’s employee engagement. Each employee must do their individual part to help the business succeed. You must communicate. You have to give your best each day and be committed to the company’s goals and values and motivate yourself to contribute to it’s success. And by doing your part, that includes communicating and supporting your managers, coworkers, and direct reports to do the same.

If you are lacking traction in your business goals, your employees aren’t motivated, there is a lack of excellence, lack of contribution, and/or high turnover – examine the base of your company culture. Are you communicating, are your managers and employees communicating correctly? Do they know WHY you do what you do? Can they tell you what the vision is? Do they know what is expected of them? Do they know what happens when they do their part to help reach the company’s objectives?

Slow down & Communicate. 


~Abby White

CEO, Gro HR Consulting




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